WordPress.com VIP: Enterprise content management platform

When TIME.com started planning their Person of the Year coverage in 2012, they knew the whole world would be watching the announcement. They chose to publish the site on WordPress.com VIP, and in the first few hours of the site going live, traffic instantly skyrocketed – 3,000 retweets, 7,000 Facebook shares and links from every major media outlet around the world.

TIME.com’s managing editor Cathy Sharick took the time to answer a few questions for us about why they chose WordPress, how they approached creating the website, and how they assembled the site in just two weeks.

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