Originally posted on AllHipHop:
(AllHipHop News) Sean “Diddy” Combs is teaming with actor/producer Mark Wahlberg in a joint venture with fitness and wellness water brand AQUAhydrate.
Diddy will work with Mark Wahlberg and AQUAhydrate CEO John Cochran, who was formerly the President of Fiji Water.
The trio of entrepreneurs will shape the vision for AQUAhydrate, in addition to securing retail partnerships to promote the brand.
So far, the executive team with AQUAhydrate has inked deals with Safeway, Kroger and GNC, to carry the product.
According to Diddy, he is going to put the same effort into AQUAhydrate as he did with his Ciroc brand.
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” Sean “Diddy” Combs said today. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s…
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