The video for Gangnam Style, the unlikely hit from South Korean rapper/fancy dresser Psy, has been viewed on YouTube more than one billion times since June. Of these, half a billion involved people watching it so they could memorize the moves for their own Gangnam Style parody and a quarter billion that involved curious watchers who, at the end of four minutes and 13 seconds, were left baffled as to how that song became the most-watched internet video of all time. (These are estimates only.)
But aside from the fact that people still seem to get a kick out of bow ties, the Gangnam phenomenon says something about how we experience culture in an internet world. Just don’t expect Psy to be a big deal in 2013, too.
Psy is not particularly handsome, nor does he approach adorable. Fans of Justin Bieber, whom Psy surpassed to break the YouTube record…
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